How We Compare
| DirectoryM is the smartest and most efficient way to promote your services or products. Here's how we stack up vs. other advertising options: |
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DirectoryM
- Strong brand affiliation - Align with trusted online publications
- Highly qualified audience - Reach decision makers while they are seeking your services
- Exclusivity - Join a group of industry leaders
- Low annual pricing - Campaign length and price set by subscription
- Messaging - Advertisement can be changed at any time
- Strong impression - Large message footprint
Keyword Bidding and Pay per Click
- Ongoing auction model
- Never know if your advertisement will be seen
- Fluctuating cost or campaign duration
- Paying for visits that are not prospects
- Constant effort to monitor and adjust campaign
- Limited space for message
Local Yellow Pages or Directories
- Top placements driven by pricing and/or renewals
- Static advertisement for an entire year
- Unable to target demographic reach
- Large number of listings
Local Newspaper Advertising
- Broad demographics
- Good brand association
- Advertisement relevant for one day
- Additional design costs
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